Al Shamal Electrics
E-commerce Omnichannel Procurement Inventory Lifecycle Management
Al Shamal Electrics is a major Saudi retailer in the electrical and lighting sector. With a diverse product catalog covering everything from industrial-grade systems to consumer components, the company serves a wide clientele across multiple physical outlets. Al Shamal has built its reputation on quality sourcing, responsive service, and a broad network of branches that cater to both B2B and retail segments. Its growth trajectory required a scalable and intelligent digital foundation to manage inventory and synchronize retail activities across locations.
Challenge
Faced with growing operational complexity, Al Shamal needed to modernize how it handled inventory, procurement, and point-of-sale activities. Fragmented data, manual processes, and limited visibility across its outlets hindered efficiency and strategic decision-making.
Key challenges included:
- Limited visibility over inventory across stores and warehouses
- Manual and error-prone inventory tracking
- Disconnected point-of-sale systems reducing data coherence
- Difficulty managing product lifecycle and stock optimization
- Lack of unified analytics to guide procurement and sales
Solutions
With the support of Solution Founder, Al Shamal deployed Odoo to centralize its retail operations and implement smart inventory management. The focus was on rapid implementation, user-friendly tools, and long-term scalability. These upgrades laid the groundwork for deep digital transformation, which was further amplified through several critical feature deployments. The project unfolded around three key transformations:
1Inventory consolidation:
Central management of stock, procurement, and warehouse operations for greater accuracy.
2Retail synchronization:
Customer, sales, and stock data are now unified across all stores—setting the stage for future POS deployment and omnichannel growth.
3Process streamlining:
Elimination of redundant manual tasks through targeted automation and integrated workflows.
Result
Aligned, Informed, Scalable
The transition to an integrated, data-centric environment delivered transformative improvements across the organization.
Above all, Al Shamal has built a digital foundation ready to support future expansion—whether geographic, vertical, or technological.
- Centralized stock data reduces operational friction and improves forecasting.
- Automated processes reduce reliance on manual intervention and increase staff productivity.
- Operational dashboards empower each department with the insights needed to optimize performance.
Three key features that made the difference
How tailored functionalities unlocked measurable impact
1Smart Warehousing and Traceability
Managing a vast and diverse product portfolio across multiple warehouses required more than traditional ERP logic. Al Shamal's new smart warehousing system brought full traceability and structure to the inventory lifecycle. Benefit: Al Shamal now operates with full confidence in its stock data, reducing waste, returns, and operational delays.
- Barcode-driven logistics: Products are received, stored, and moved using barcode scans, eliminating guesswork and reducing human error.
- Dynamic location assignment: Inventory is stored according to turnover speed, size, or regulatory constraints, boosting operational speed and safety.
- Traceability from supplier to shelf: Batch and serial number tracking ensures clear accountability, essential for high-risk electrical components.
2Lifecycle Management and Business Insight
To support data-driven decision-making, Solution Founder implemented a suite of dashboards tailored to Al Shamal’s operational structure. These tools provide actionable insight across procurement, inventory, and retail performance. Benefit: Al Shamal has shifted from reactive to proactive decision-making, gaining control and strategic clarity.
- SKU lifecycle tracking: Each product’s performance is monitored from introduction to end-of-life, supporting stock optimization and better supplier negotiations.
- Cross-store analytics: Sales, margin, and inventory metrics are benchmarked across locations to identify underperforming branches or fast-moving items.
- Real-time procurement insight: Purchasing teams now act on live data, avoiding overstocking or stockouts.
3A unified retail experience with Odoo
Odoo centralizes sales, stock, and customer data, preparing the business for an easy POS rollout in the future. The system enables real-time stock visibility across outlets, shared customer profiles, and quick adoption with minimal training.
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Conclusion
Building a Connected Retail Future
Al Shamal Electrics' digital transformation with Solution Founder demonstrates how operational alignment and inventory intelligence can unlock sustainable retail performance. By harmonizing data flows, empowering staff, and enabling strategic visibility, the company is now equipped to scale with confidence.
This case illustrates the value of embedding traceability, real-time insight, and process simplicity into the retail backbone—creating not just operational efficiency, but long-term business resilience.
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