Contemporary Foods
Digitized food production with traceability, compliance, and ecommerce integration for healthy snack innovation
E-commerce Invoicing Compliance Manufacturing Traceability
Founded in late 2018 in the Second Industrial City of Jeddah, Contemporary Foods is a modern Saudi food manufacturer committed to developing healthy, locally inspired nutrition products. The company produces date-based energy bars (Sabeeka), granolas, nut butters, and a growing range of wellness snacks. With a mission rooted in clean ingredients and functional nutrition, Contemporary Foods targets the health-conscious consumer through both online sales and retail channels.
Challenges
As a fast-growing startup in the functional food space, Contemporary Foods needed to build a scalable, compliant, and transparent production environment. Key challenges included.
Key objectives to reach
- SKU diversity and batch control: Managing diverse product lines with small-batch energy bars, granolas, and nut butters required accurate ingredient traceability and packaging flexibility.
- GMP and food safety compliance: Meeting Saudi regulatory standards demanded structured documentation, lab testing, and audit-ready process logs.
- Scaling young operations: Balancing experimental small-batch runs with rising production volumes required agile planning and material forecasting.
- Multi-channel logistics: Coordinating e-commerce and retail fulfillment from a single stock and order system was essential to reduce operational friction.
- Brand consistency: Building consumer trust in a competitive healthy-snack market required reliable quality control, attractive packaging, and on-time delivery.
- Limited operational visibility: Disconnected systems hindered financial tracking, supplier analysis, and agile decision-making.
Solutions
Solution Founder deployed a fully integrated Odoo ERP solution designed to support Contemporary Foods' growth journey. The implementation covered manufacturing, quality, inventory, sales, and financial operations:
1Manufacturing & Batch Traceability
Odoo’s manufacturing module was configured to manage recipes, BoMs, and batch controls across SKUs. Every production batch is now tracked from ingredient sourcing to final packaging, with full backward and forward traceability for quality assurance and recall readiness.
2Quality & Compliance Management
In-process inspections and final product checks were implemented to support GMP compliance. Automated alerts now flag deviations or rework needs, while audit documentation is generated directly from production workflows, supporting Saudi food safety regulations.
3Smart Inventory & Procurement
Warehouse operations were streamlined with real-time stock level monitoring, raw material forecasting, and FEFO logic for ingredients with expiry constraints. Procurement workflows were aligned with supplier performance tracking and lead time optimization.
Result
From early-stage operations to a scalable, digital-first manufacturing model
- Faster production cycles Batch tracking and automated BoM execution reduced processing times and inventory errors.
- End-to-end traceability Ingredients and packaging can now be traced to source instantly, supporting audit and quality resolution processes.
- Improved order fulfillment Web orders sync directly with inventory and shipping, improving delivery speed and reducing fulfillment mistakes.
- Smarter cost control Real-time dashboards offer visibility into per-unit costs, supplier reliability, and cash position.
- Scalable infrastructure With digital systems in place, Contemporary Foods is positioned to expand SKUs, enter retail partnerships, and explore regional growth.
Three key features that made the difference
How tailored functionalities unlocked measurable impact
1Batch Traceability & Compliance
- Backward/forward ingredient tracking
- In-process inspections and rework alerts
- Audit-ready batch records and safety compliance
2Smart Inventory & MRP
- Real-time stock updates and raw material forecasting
- Expiry-aware inventory logic
- Production prioritization by demand and risk
3Ecommerce & Order Integration
- Seamless sync with website orders
- Shipping automation and customer notifications
- Live inventory updates and error reduction
Conclusion
Contemporary Foods’ adoption of Odoo with Solution Founder has laid the foundation for a scalable, compliant, and digitally connected food manufacturing operation. With traceability, automation, and ecommerce integration now embedded in its workflows, the brand is well-equipped to meet modern consumer demands and pursue strategic growth across the region.
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