Promeco
A unified multi-channel ecosystem enabling efficient B2B & B2C operations
Omnichannel POS Shopify Invoicing Inventory Lengow
Promeco is a purchasing and distribution group operating several e-commerce channels. The company manages hundreds of thousands of products across numerous online marketplaces and private B2B platforms, providing consumers and professional buyers with a constantly renewed assortment.
Challenge
As Promeco expanded its multi-channel activities, the company faced several structural challenges:
Solutions
Eezee implemented a complete Odoo environment centralizing all operational flows from product creation to order intake and logistics execution.
1Centralized product management across all channels
Promeco manages thousands of product sheets, each with detailed specifications. Odoo now acts as the master system where product data is created, enriched, and synchronized across Shopify, Lengow, B2B private showrooms, and other channels.
Custom modules allow bulk creation of attributes and mass updates, enabling the team to publish up to 100 new products every week.
2Multi-company logistics & complex warehouse routing
With several warehouses, external 3PL partners, and the André physical stores, Promeco required advanced routing scenarios.
Odoo orchestrates stock levels, incoming container shipments, inter-company rules, and multi-warehouse fulfillment ensuring consistent product availability across all channels (Shopify, private sales, B2B offers, lounge platforms, etc.).
3Fully integrated Shopify & Lengow ecosystem
Five Shopify stores are connected to Odoo, centralizing all orders, inventory, and product data.
The Lengow connector synchronizes marketplace catalogs, imports orders from platforms like Zalando and Bol.com, and updates stock in real time.
Fulfillment partners such as Zalando ZFS are fully integrated, ensuring smooth shipping, tracking, and automated updates back into Odoo.
Result
Unified operations
&
scalable
multi-channel growth
Thanks to the centralization of B2B and B2C channels in Odoo, Promeco benefits from consistent product data, optimized logistics routes, and a unified view of all orders.
Processes that were previously fragmented warehouses, marketplaces, Shopify stores, private showrooms now operate within a single operational flow.
With accurate stock forecasts, improved communication with 3PL providers, and automated marketplace updates, operational efficiency has significantly increased.
- Centralized product and order management
- Optimized multi-warehouse routing and 3PL coordination
- Reliable synchronization across Shopify, marketplaces, and in-store operations
Omnichannel product & order synchronization
Promeco now manages all its e-commerce stores and marketplaces through Odoo, using API and CSV integrations to synchronize product catalogs, stock availability, and orders in real time.
Advanced logistics & inventory management
Odoo handles complex supply chain processes, from container-based purchasing to 3PL preparation and shipping. Each order follows the correct routing scenario depending on the warehouse, partner, and sales channel.
- Precise tracking of incoming containers and partial receptions
- Automated routing rules across multiple warehouses and companies
- Improved coordination with 3PL partners for faster fulfillment
Dedicated B2B workflow for private sales & offers
Promeco’s B2B flow (projects → offers → orders) is now fully integrated in Odoo. Private showrooms, lounge sales, and exclusive partner platforms rely on structured data and consistent product availability.
- Clear B2B workflow supported by Odoo Projects and Sales
- Centralized offer and order management
- Better visibility on stock, pricing, and product releases
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